And importantly, more use, more interest and more engagement means more leads and sales are generated for your business.
Accelerated Mobile Pages were designed to overcome one fundamental problem with websites and mobile phones - they are just too slow.
AMP enables your website pages to be delivered directly from Google, without having to load pages from your website server. They use a specific type of code that ensures that everything that slows down your website has been removed, which is the first important ingredient to achieve their speed.
The second ingredient is that those pages are then served directly from Google’s servers. They are literally waiting there, ready to be delivered the next time they are needed. The same time it takes to display the Google search bar is the same time it takes to display your website.
That’s how to get your website to load instantly. Blazingly fast.
This is important because with over 54% of internet traffic coming from mobile phones, download speed is essential.
If your site is too slow over mobile, then you’ll lose business and waste some of your advertising spend. The longer users have to wait, the quicker they decide to move on.
Speeding up your website download time on mobile phones is the easiest way to Increase your conversion rate, generate more leads and make more sales.
Gaining an advantage in any way you can is crucial in developing that competition edge to move you up the ladder. Having near instant page loading means you get that competitive edge and comfort that your advertising spend and marketing investment are doing the best it can.
To give you an idea, we have implemented Google’s site speed test tool right here. Find out how your website stacks up.
Then repeat again with your own website, your competitors website, or even ours.
If you see a performance index that is less than 50%, then that means that your website is slow for mobile visitors. They have a slow download rate, things take too long, they become impatient and leave.
And this is something you should fix if you want to get more leads and sales, or just save up to 25% on your advertising spend.
Let the scan run, which may take a minute. Once it has complete you will see the core results
You can request the full results for further analysis.
When a user searches Google and your website appears in the search results, they’ll see this symbol next to your listing 
. It means that your website will now be served at lightning speed. Instantly, directly from Google.
The big question is this: If you have AMP pages and your competitors don’t, and your pages load instantly and theirs don’t, there’s are slow - do you think users will be more inclined to do business with you - or your competitor?
How We Get Things Done
We have implemented AMP pages on dozens of sites, here are just a few of them.
The process is not too complex but a bit technical. We don’t use a plug-in or tool, everything is done by hand - each site is different and we account for that.
We produce a new set of AMP pages for all your main menu pages, and this takes time.
The downside is that changes to your main website need to be reflected in the corresponding AMP pages.
There are downsides to consider, but the benefit far outweighs them because you end up spending less, making more and gaining that competitive edge.
Because things change over time, we’ll always be there to give you that competitive edge.
Still have questions? Give us a call and we’ll walk you through the process. Or click on the link to schedule a call back and we’ll answer any questions you may have.
