Website Development Services Company
Helping you to build the business you dreamed of
We have been developing web sites for over ten years. In fact we started out as a web site development company. Our goal was to build the most attractive and functional websites that we possibly could for our clients.
In those days, there were tons of businesses that didn’t even have a website, so the goal of designing and building something from scratch was simple, but it wasn’t always easy to get the right balance between a nice site and a lead generation machine.
Today however it’s rare to encounter a business that does not already have a website. So the majority of our services are geared toward second, third and nth generation websites that enable businesses to expand and to grow.
Where Many Go Wrong
Not that long ago I had a conversation with the owner of a business that wanted a new website. This was going to be their first! The conversation went something like this:
Me: How can I help you?
Jo: I want a website
Me: What do you want it to do for your business?
Jo: I want people to find out more about my company from my website
Me: Great, how do you anticipate that people will first find your website?
Jo: From being on the Internet, they will find me on the Internet
Me: Okay, so what will they do to find you? Will they search on Google?
Jo: I was thinking that they would just enter my business name.
Me: Umm, but how will they know your business name and what you do if they don’t already know about you? First they must discover your business through some form of marketing or advertising. Do you plan to invest in some form of marketing or advertising?
Jo: No! I just want to web site, that’s all. I’ll see how I get on with that, marketing is too expensive and I can’t afford it right now. I just want a website!
This type of conversation was typical a few years ago, but I find it strange that many people still fail to make that connection between their website and the activity they must create to make that website effective.
Having a website on its own will not help you to generate leads. The whole game of lead generation is much more complex. I can’t recall the last time we built a website without marketing to kick start lead generating.
We have realized, that to help business owner achieve their goals, our strategy must be much more than building a website. Although we have all the core skills required to build custom, state-of-the-art, user centric, highly optimized websites, our main focus is growing your business!
We need to understand what the driving forces are for the business. The website and the Internet are merely tools that enable businesses to achieve their ultimate objective, to generate revenue, make profits, pay dividends and enable the owner and the employees to have a happy life. So the prospect of building a website without any marketing to support it is not a strategy we recommend.
Our core web sites services include the following activities:
- Business analysis
- Market analysis
- User behavior analysis
- Designer positioning
- Design implementation
- Use a research and testing
- Website implementation
- User behavior testing
- Website deployment
- Website optimization
- Further testing
- Conversion rate optimization
- User behavior analysis
- Tracking and monitoring
- And so the list goes on
Our approach has evolved over the years, through experience of working with businesses in many market segments. Our approach to the Internet, along with our website design and development strategy, works. It works because it’s all about the detail. It’s like tuning a performance engine, extracting percentages of improvement from every part of the machine.
It is almost impossible to follow our structured strategy and technique and not succeed.
Today we are looking for far mature business owners that have a clear understanding of what they want to achieve. Individuals that need somebody to work with them to understand how to achieve their business goals.
It is this process that makes us unique. We are unlike any other web development company that we encounter. Many other companies have the ability to implement the strategies like us, but we have the passion, interest, desire and will to execute.
And it is through this attitude that we create prosperity for our customers.
The find out more about us and how we can help you and your business, call direct on 0845 130 6414. Or fill out the form here and we will contact you for an informal discussion or a full consultation, as you prefer.