Archive for the ‘Website Design’ Category

They Came They Saw They Bought! – Website Conversion

Wednesday, October 3rd, 2012

Many people consider that having a great website, or even great SEO rankings, is the most important thing on the Internet. However, serious business owners know that the Internet is really just a tool to help generate more leads and ultimately more sales.

Although having a great website is important, and you need good quality traffic to help you along the way, if you don’t make sales or generate leads then it’s all a waste.

What do you do when you have many visitors coming to your website but you make no sales and generate no leads?

The answer to this question is what website conversion is all about.

Website Conversion

Making a website work hard to convert visitors to leads and sales requires constant analysis and testing. There is no silver bullet. There are, however, many factors that we have learned that help us to create online success for our clients. We even have a client with a bounce rate of less than 1%. That’s rare – some will say impossible – but it is an example of website conversion techniques at their best. And yes, they do generate hundreds of leads every month.

Prior knowledge is the best asset in helping to improve online conversion. Knowledge of the market that sells to the same or similar client. This is the single most important aspect of website conversion and nothing can replace this knowledge.

We have worked with hundreds of companies in almost every industry you can imagine. We have built websites to generate leads for companies that sell services from Asbestos removal to Yacht charters, and hundreds in between.

Our clients’ customers range from bargain hunters through to those with an almost unlimited amount of money to spend.

So knowing the market and the customer profile really helps. And having experience of generating leads to those same customers increases our ability to get it right early. But there are also many other factors that help us to determine what is needed to help build a successful website.

Call us on 0845 130 6414 to talk through your website requirements and any conversion issues you may have – or fill out the contact form and we will respond to your enquiry.

A Predictable Consistent Marketing Channel

Making the assumption that your website will work as soon as it goes live is sometimes unrealistic. That is not to say it won’t generate leads. It will – or it certainly should. But making a website work and generating the odd lead here or there are two different things.

The process of getting your website right – to the point where you have an expectation of how many leads you will generate on a monthly basis, takes time. It is a process that you go through – but the rewards are significant.

Knowing what your cost per lead is, the average number of leads per sale and the overall profitability of your online investment – your online ROI – is the ultimate goal.

Achieving this result will have a major impact on your business and will make your entire online marketing effort a success.

Custom Website Design & Development

Wednesday, October 3rd, 2012

Your business is unique.  You may provide similar services or products as other businesses but ultimately your business has key differences that define you and the way you have created it. As such it is important that you consider your website as the gateway to your business.

For most businesses we believe that your website should therefore be unique and designed specifically for your company. It will be seen by most of your customers,  prospects and anyone that you actively market to.  They will all use it to help them decide whether to use you or someone else. So making yourself stand out – with a clear statement as to what makes you different – will enhance your ability to generate leads from your website.

Considering the importance of your website and online marketing, we think it is wise to ensure that your website is custom made, bespoke and tailored specifically to your business. It needs to be aligned with your brand, professionally designed and carry a consistent message that is uniform throughout your business.

And when things change in your business, as they will, your website should be maintained to stay in line with that change.

Since 2005 we have built numerous websites for professional organisations and every one has been hand crafted and designed from scratch. There are alternatives on the market but we have never used them.

In fact – on national TV, a major domain and hosting company, 1&1, sell you a Do It Yourself website from just £99. If you are looking for something cheap and have the time to invest in doing it yourself then perhaps that is your best route.

Alternatively, if you want a professional website that is going to help generate thousands or millions of pounds in revenue over the next few years, if you want to work with an established online organisation that has a proven record of building web solutions that generate leads, someone that will take your business seriously, then call us on 0845 130 6414 or fill out the contact form and we will respond to your enquiry.

Converting Visitors

Wednesday, September 12th, 2012

What do you do when you get lots of visitors coming to your web site but none of them buy your product or even leave their details? How do you convert those visitors to actions that you want them to take?

Well the honest truth is that there is no silver bullet, but this is where research, analysis and testing, all of which will move you closer to the truth.

Most websites do a poor job of converting their visitors into business and this can be for a number of reasons:

  • The nature of the business is such that prospects need to be educated about the business and this takes time
  • The industry is very competitive and your price range is far off the norm and you have not done a good job in persuading people of your core benefits
  • You don’t have a unique proposition
  • Your web site is just poor at converting business
  • Your bounce rate is extremely high
  • The wrong type of person arrives at your web site.

The reasons may be numerous and these all fall under the main banner of website conversion. The ultimate goal of any web site is to persuade your prospects to carry out the action that most benefits your business1.

When conversion is the problem then your only option is analysis and testing. This is the action plan that we would follow to determine your next best course of action:

  1. Determine whether this industry is a search-to-sale or research based industry. So we ask the question – do we expect people to contact us for a quote or buy our product? Do our competitors get leads or sales at this point during the online interaction and are we missing out?
  2. Next we analyse the actual search terms that are being used to drive traffic to this site – or the terms that people are using to arrive at this site. Then we ask the following questions:
    1. i. Are these terms going to convert into enquiries or sales?
    2. ii. Have these search terms been tested in any way to determine whether they will turn into enquiries or sales?
    3. iii. Do we believe from our experience of this type of industry that these terms should result in sales or enquiries?
    4. iv. Does the web site cover the main aspects of what is required to make a conversion?
    5. v. Is there a compelling reason for the prospect to make an enquiry or sale?
  3. Then we consider the web site and the way it implements the basic persuasion tenets – to convert a suspect from browsing to enquiring.

The above core questions give us a starting position. They indicate what may be wrong and what should be tested. Once this is determined we devise tests, make changes based on our experience and test. Then we start to see an increase in conversion. Often you can increase conversion by doing a few very simple things that we will spot immediately. And naturally, we’ll do them. We call them quick wins.

So if you are struggling with conversion on your web site carry out the above actions or call us for a consultation.

Developing a Custom Website for Your Business

Wednesday, September 12th, 2012

When developing a custom website for your business you can go two ways:

  1. Use a template and website builder
  2. Build a custom website that really works for your business

We work with businesses that require a custom website. they want us to design and create something that is unique to their business and tuned to their organisation.

When building a website we consider your competition carefully and realise, as you do, that your website will be seen by the same people who look at your competitors websites.

The emphasis that goes into designing and developing your website acknowledges the importance that it plays in the online success of your business.

If you would like to know more about Quintema and how we can help build you a winning solution for your business then please call 0845 130 6414 or fill out the contact form and we will respond to your enquiry.

Custom Website Design & Development

Wednesday, September 12th, 2012

Your website must be unique and designed specifically for your company. It will be seen by most of your customers and prospects. If you actively market your business then your website will also be seen by the majority of the people who you market to. They will use it to help them decide whether to use you or someone else.

Considering the importance of your website and online marketing, we think it is wise to ensure that your website is custom made, bespoke and tailored specifically to your business. It needs to be aligned with your brand, professionally designed and carry a consistent message that is uniform throughout your business.

And when things change in your business, as they will, your website should be maintained to stay in line with that change.

Since 2005 we have built numerous websites for professional organisations and every one has been hand crafted and designed from scratch. There are alternatives on the market but we have never used them.

In fact – on national TV, a major domain and hosting company, 1&1, sell you a Do It Yourself website from just £99. If you are looking for something cheap and have the time to invest in doing it yourself then perhaps that is your best route.

Alternatively, if you want a professional website that is going to help generate thousands or millions of pounds in revenue over the next few years, if you want to work with an established online organisation that has a proven record of building web solutions that generate leads, someone that will take your business seriously, then call us on 0845 130 6414 or fill out the contact form and we will respond to your enquiry.