Conversion Optimisation Tips & Services
The Magic of Getting More From Everything You've Got
If you own a website for your business, then website optimization is the most important thing that you will come across in the next decade. You need to become obsessed about it!
Conversion optimization or conversion rate optimization is directly geared toward increasing your lead generation without an increase in traffic.
The entire process of conversion optimization is concerned with the analysis of your website, measurement of traffic, scrutinisation of statistics such as bounce rate and sign-ups and an understanding of the activity required to increase your number of leads.
This activity will involve modifications to your landing pages, modifications to your text, possibly even your images. You will almost certainly want to consider how well you use your contact form. Finally, you’ll also want to consider the language and tone you use on your website.
This entire CRO industry has grown significantly up over a number of years, to the point where we can now predict and identify the elements that are damaging your landing pages. Conversion analysis also provides us with a clear indication of where improvement is necessary to increase conversion of leads.
The Sad Reality Facing most Websites
Unfortunately the sad reality is that as much as 95 percent of all of the visitors who arrive on your website taken no action at all! For many websites this percentage is as high as 99 percent. Sadly, for some, it is a full 100 percent. So the process of conversion optimisation or conversion rate optimization is about improving your website for your users, giving them what they want, making it easy for them to use and giving them a reason to contact you. For a full analysis of the factors that are most likely damaging your ability, fill out this form and we will contact you.
The entire goal of conversion optimization is to improve the number of leads through a process of experimentation, measurement, testing, adjustment and trialling new strategies – all without spending more money on new traffic.
The beauty of conversion optimization is that we can generate more from what you already have!
The main investment of CRO is in the services of an expert to configure the testing and interpret the results. The ultimate benefit though, is that once these tests and conclusions have been made, and the website has been improved, this improvement will live with the web site for as long as the external conditions remain the same. Provided people continue to use your website as they do currently, the benefit will continue in the long term with an increase in the number of leads.
To assess whether your web sites can be improved significantly through conversion rate optimization call us on 0845 130 6414 or fill out the contact form here.
Over the years we have used a number of tools to help our customers to improve their conversion rates. The process is by no means easy but there are always things that can be done quickly and cheaply to improve the overall quality of a website, and the ability of that website to convert leads from almost any traffic.
The added benefit of conversion optimizationis that once you start the princess you will probably never stop. Conversion rate optimization is so encompassing that there is little reason to ever stop.
Transformations in Just 18 months
Over a 12 to 18 month period we have completely re-engineered a number of websites, with every change being the result of what we have learned from conservation rate optimisation. We have moved away from the guess work of what may be a good idea, or what may be required, or what we think, or what the customer thinks might be a good thing to do on their website. We’ve moved into the realms of science. Although there is always going to be a gut feel, or instinct that is applied to website design, and things do have to be kept in perspective based on your the marketplace, the overall improvements to a website are no longer left to chance. Websites optimization and conversion rate analysis should be an integral part of everything you do on the Internet.
Some Tools That We Use
There are many tools that we use to improve the conversion rate of web sites. Some of these tools are relatively simple for example Crazy Egg – powerful but simple. This particular tool enables us to highlight areas of a web page that users never visit. In addition we can identify areas of a page where users click but don’t get the result they were expecting.
There are other more sophisticated tools that we use that enable us to track mouse moves, or the amount of time a person hovers over a button, and so on. Tools like these, however, are simply scratching the surface!
Conversion rate optimization is not new. Large companies have been using these strategies for over a decade. It has only been a few years ago though, since smaller companies have been able to use similar tools and techniques to improve conversion.
Put your website on a whole new program of improvement and boost your overall number of leads. Fill out the form here, or call for a chat.