Tracking & Measuring
For most people just having a web site that generates some type of sale of manages to work at lead generation is usually good enough. You probably make more money than you spend – so overall you’re happy.
But how do you move onto the next level? When you want to generate more leads or make more sales you simply increase the amount that you spend online, right? We’ll some of the time that works but not all the time. The truth is that only a small handful of the traffic sources and keywords actually make you any money at all. So at least 75 percent of all your online spend is wasted.
Mostly this isn’t something worth worrying about – but as marketing professionals it is important for us to understand what works and what doesn’t. And the reason why we need to know is because someday you’ll want more. Someday you will want to either increase your sales online or venture more offline in terms of newspaper advertising or direct mail of some type. When you get to this point you absolutely need to know exactly what works.
So when you come to offline marketing, like newspaper of magazine advertising, how do you really know what headline to go with? How do you know what really works and what doesn’t? Well the benefit of the Internet is that you have the ability to track and measure the success of everything you do online. So the right strategies online can help you to achieve massive results offline and thus make your ofline marketing an instant success.