SEO Consultant Services in Reading Berkshire
Why SEO has become a dirty word on the Internet
If you own a small business then generating leads is key to your growth, development and survival. Today the Internet represents a golden source for tens, hundreds, and thousands of leads. If your lead generation strategy is more than six months old then the chances are you’re losing business. You’re leaving money on the table and you are not exploiting the Internet to the best of your potential.
Search engine optimisation is an emotive subject. Businesses struggle to find the right partner to work with to help them develop the strategies and fulfil the desires that have. There are many Internet marketing companies that promise the earth and deliver very little. I would be surprised if you have not received dozens of calls in the last twelve months, from companies promising you first page rankings for seemingly very few pounds (often dollars). The question that any sensible business owner should ask is, “how can someone promise so much and yet charge so little”.
As a business owner, you know the value of a lead. If you maintain metrics related to your business, you will also know how many leads it takes to generate an appointment. You will also have a good understanding of the average number of appointments it takes to close the sale. The final key to the puzzle, and most importantly, you will know your average sale amount – what we call the average cost of a transaction. These numbers are the foundation of your business and drive your entire sales and marketing strategy. These metrics enable you to plan, strategise and decide what your expenditure will be on every stage of your sales and marketing plan. So it is annoying that somebody who does not have this information about your business can offer you so much for seemingly such a small fee. The truth is they can’t.
A Partner You Can Trust
If you want to work with someone that is prepared to understand your business and do what is required to help you to grow, whether that be through search engine optimization or through more holistic strategies, then call this number : 0845 130 6414. Or click on this link and fill out the form.
Understanding Google – What They Need
To rank your business on the first page of Google requires respect. We need to respect what Google actually require. Google are a sophisticated and mature business. Their goal, like any good business is to generate a profit. And they do that very successfully. Importantly though, the only mechanism, or at least the main mechanism, that Google generate revenue from is Google Adwords. Sponsored search represents the lion’s share of all of Google’s revenue. And it is important to Google to maintain that revenue stream. Although they are diversifying into many other business areas, Adwords and sponsors search produces virtually all of their profits.
The gateway to Pay Per Click is search. The main mechanism that you use to get to Google’s sponsored adverts is through searching for products or services using their search engine. Therefore, delivering the most appropriate search results to the user is the single most important thing that Google need to achieve to keep their business strong. This rationale is the same for all businesses. If we provide what our customers are looking for then they will come back and that is how we establish a business relationship. Good businesses keep their customers coming back time and time and time again. Google are exactly the same. So when it comes to ranking on the first page we need to respect that Google need to provide their customers with the best results they possibly can. This is why there is one word of which signifies all we need to consider and be respectful when attempting to optimize web sites for the first page of Google. And that is word is quality. Q. U. A. L. I. T. Y.
Our Goal is to Help You
Our goal here at Quintema is to demystify the fog, overcome the useless chatter, shine light through the darkness and work with you and your business to help you to grow and achieve the business objectives that you set your heart on. And we do that through hard work, discipline, a structured approach to marketing and creativity.
To find out how we can help you contact us directly to arrange an informal consultation. During this discussion we will determine whether you are the type of business that we can help to achieve the amazing results that we have achieved for so many others. Click on this link here and fill out the form.