Search engine optimisation is that combination of things that are required to enable you to naturally rise up the Search Engine Results Pages (SERPS).

We all know that most people don’t go onto page two of the search engines when searching for a product or service – so everyone would like to be on the first page.  The truth is everyone can’t be on the first page.  It takes a combination of hard work and investment to enable you to achieve first page rankings for your most effective search terms.

However, before embarking on any form of search engine optimisation strategy our recommendation is that you analyse and investigate exactly what key phrases convert business and spend your hard earned money on optimising your website for those core phrases.

Well let’s just assume that you know exactly what key words will convert into leads or sales, how do you then turn that to your advantage when you start implementing an SEO strategy.  The answer is always in your research.  Good effective research will uncover exactly what phrases will work for your business and where you should spend your money.

Defining the SEO strategy

The SEO strategy will consist of all of some of the following:

Tuning your website based on your researched keywords

1. Article Marketing
2. Blog submissions
3. Forum commenting
4. Social media or social bookmarking
5. Video Marketing
6. Podcasts
7. Development of Web 2.0 properties
8. Other places where you can be heard online

An effective SEO strategy is a carefully crafted combination of which of the above techniques you will need to use, when you need to use them and why.

So any SEO strategy should involve a detailed understanding of the key phrases that work for your business, the marketplace that you are operating in and the competition that you will need to overcome. Once you have this information you need to implement a system that will enable you to machine like consistently generate the correct combination of content at the right time and in the most cost effective manner.