Link Building Services for SEO and Organic Rankings
Link building is a primary component of Search Engine Optimisation – SEO.
In fact the majority of SEO activity is related to generating links. An external link, or correctly termed hyperlink, appears on someone else’s website that when clicked sends the web user from their website over to yours.
To Google this link works like a vote. And the more links that you have coming in to your website the more votes you have. And the more votes you have the more likely you are to appear higher in the search engines than your competitors.
But unlike an election campaign all votes are certainly not equal. A vote from a site that is already deemed as an authority site on the internet is a lot more beneficial that a link from a directory that has ten thousand links. So our goal is to acquire links from websites that have many users, where the information is current and where your links have a chance of getting clicked.
The key therefore is quality, not quantity. Informing your audience with valuable and interesting information wins every time and builds quality links.
Over the years this has caused many websites to fall out of favour with Google. Google has simply ignored many of their links. Occasionally People have also used deceptive strategies to attempt to fool Google and have had their websites removed from the Google index. Not good for your business!
How to Generate Links
The best and most effective way to generate links for your website is to run a comprehensive online marketing campaign that keeps your business current, active and in the news.
It is far more beneficial to think about keeping your business active than it is to think about getting links.
Once your business is dynamic and new things are happening then you should tell people about it. The way to achieve this is through:
- Social media (Facebook, Twitter, LinkedIn)
- Online Press Releases
- Article Marketing
- Your Tube Videos
When telling people about what you do you should consider doing so from their perspective. We refer to that good old acronym WII FM. What’s In It For Me!
By far the best way to connect with your audience is through the creation of content that is informative and interesting. If you can make it engaging and funny then that’s great. This means that you are producing content that people want to read, listen to and watch – the most effective link building strategy there is.
Call 0845 130 6414 to talk through your link building requirements or fill out the contact form and we will respond to your enquiry.
Quitema Ltd, based in Reading Berkshire and providing link building services throughout Reading, Berkshire, London and the United Kingdom.