Archive for the ‘Internet Marketing’ Category

10 Tips For Winning More Business

Tuesday, August 5th, 2014

Low cost strategies designed to be implemented by absolutely anyone to win more business starting today!

For most businesses, winning new business is never an easy task.  Here are some top tips on where to get started, watch the video below:

5 Top tips For Finding New Business

 

If you’ve already implemented those top 5 quick and easy tips to win new business then try these:

 

  1. Ask Your Family.  Most people never get around to tapping in to their family and close friends.  The difference between those that really rise and those that don’t is that ability to tap into your family and friends. We all know the network marketers trying to sell us Amway products, or time share holidays.  But it doesn’t always have to be a bad experience.  If you talk to your family and friends, and they know what you do, then most of them would be happy to help.
  2. Think of who else serves your customers.  You will find that there are already established businesses out there that have the same type of customer that you are looking for.  Business relationships with them and see how you can help them too.  Once you’ve built a handful of these relationships you’ll find new business slowly coming through.  And the trickle will remain constant, provided you’ve got the product right.
  3. Run a remarketing campaign.  Okay, we’re starting to spend some money now.  But remarketing makes it onto this list because everyone should be running one.  If you have a tiny budget, then this is for you.  It is a great way to stay in front of those people that have already visited your website.  Good for brand building but most importantly it helps to increase your conversion.
  4. Join Linked In.  Build your profile and reputation and connect with people who know the people you know.  It builds your online reputation and will help to connect you to people who may be or know your future customers.
  5. Okay – big budget tie – direct response from people in the market, every day who want the products or services that you offer.  Google Adwords. Read more here

Need more tips or help implemented the ones you already have?  Call  0845 130 6414.

Albert

Looking for an ethical SEO Company in Berkshire?

Monday, March 11th, 2013

Quintema ltd are an SEO company in Berkshire working with a range of businesses throughout Reading, Newbury, Slough, Wokingham, Maidenhead and all the towns in Berkshire.

When it comes to SEO services you want to be sure that the company you work with understand your business objectives and what you need to accomplish on the Internet.

There are many SEO companies out there but the big questions are who do you choose and how can you trust their services?

We have been providing SEO services to businesses throughout Berkshire for over 8 years, from 2004. We also provide web design services and build websites but the thing that really makes the difference to our clients is the Internet Marketing and SEO services. A great website without the right traffic is useless and will not help you to increase the amount of business you require.

Because we have been established for some time we’ve learned from experience what works and what doesn’t and have a number of companies in Berkshire that we have provided our SEO services for.

Contact us on 0845 130 6414 and we will discuss your needs and objectives and see if we can help you.

Whatever your business type, whether you sell a product, a service, or both, we can help you to achieve your online objectives in a friendly and caring environment.

If anyone can, Quintema can!

Infographic Full Service SEO

 

 

Warning – Our SEO Managed Service Program may not be for you!

Wednesday, October 3rd, 2012

When it comes to the Internet most businesses have a fragmented approach to generating leads and making sales.

There is usually one company that works on their website development while another manager their Google adwords. In fact on many occasions the owner or someone else within the business manage the Google Adwords campaign.

Then there may be a third party – probably located far far away – who work on their SEO campaign (if you even have one) and absolutely no one is managing the whole process.

Lastly there will be someone who takes care of all the offline marketing most likely on an ad-hoc basis – with no regard to what is happening online.

Most business owners leave the situation as it is. Although they would like more leads from their marketing they really can’t see exactly where the process is broken, nor how to improve it.

And the mere fact that you are getting some business from this approach must mean that it is working. Surely?

When finances start to get stretched you realise that your marketing is failing. You realise that your ROI and cost per lead, or cost per customer is not as low as you would like it to be. Basically you’d like to get more leads and reduce your overall costs.

If this sounds anything like the business you have then you’re in for a treat.

The best way to promote your business on the Internet is from a single unified approach. Ideally you want your own Internet department that can manage the whole process and make your online marketing work. But you can’t afford it. Few businesses can.

How We Can Help

We have one goal – to work with businesses to help you make the most you can from the Internet. We provide a complete service for your website development, website maintenance, Google Adwords configuration & management and Search Engine Optimisation.

We also advise and work with you on all of your marketing channels to ensure that we are aligned with what is happening within your business.

We have a team of website designers, developers and Internet marketers who are available to constantly adjust things on your website to make it work better. We use sophisticated tracking methods – not just analytics – but tracking that tell us exactly what the visitor is reading, when they scroll, what links they click on and exactly where they come from – so we can make it all work better.

Tuning your website to make it work better is akin to getting a few extra seconds on the lap time from a formula one car. The difference to you can mean millions. Building a website – or setting up a marketing campaign is an ongoing process – not a single activity. We stay on top of the process to ensure that your site works the best it possibly can for your business.

Then there is Google Adwords. We’ve saved clients thousands of pounds every month by managing their Google Adwords and ensuring that it is configured the best it can be.

Getting your website and Google Adwords working will mean that everything else is plain sailing.

When it comes to the SEO – that’s the easy part. You now know what to target your SEO services on. You know what the exact keywords are that will make you money.

Sounds like a lot, but don’t worry – that’s all part of the package. We gradually work our way through the process of submitting Press Releases, blogging, building external Web 2.0 sites, submitting social media updates, creating and submitting articles and all the things that tell Google you are a serious player.

But the real bonus, the real benefit from running an SEO Managed service like this is that we have the time to make sure that your business is a real success. Our success will only be based on your success – and we have successful clients that you can talk to as proof.

If this all sounds like something you want, need, desire or strive for then click here and send an email. Or call now on 0845 130 6414. We’ll talk to you and answer your questions, and when you’re ready to get going we’ll take you through the whole process.

Albert Toussaint

Director Quintema Ltd

Article Marketing – Writing Articles to Inform and Educate

Wednesday, October 3rd, 2012

You may be mistaken in thinking that article marketing is about telling the world purely about your business.

In reality it may be that the world isn’t really that interested in knowing every little thing about your business. Additionally, there may be very little to say.

So why do you need article marketing and how do you do it?

A major part of article marketing is related to Search Engine Optimisation – SEO. It is about getting links that point back to your website. We call these inbound links. Links that originate somewhere else on the Internet and point directly back to a page on your website.

A very effective way to get a lot of links is through article marketing. But the goal is not to just write about your business, but to write about what your audience will find interesting. When it comes to article marketing this is something that many people get wrong.

The right and Wrong Ways – An Example

As an example, let us assume that you sell houses. You could write about the many different houses that you have sold in the last 12 months. You may find that some people are interested and connect with your story. As a result your article manages to create some inbound links for your website. You are happy – success.

Alternatively you may write about how house prices are on the increase and you have statistical evidence to back up your statement. More people may be interested and you become a bit of an authority on the subject, get some local PR, an interview with the local press and generate a lot of free publicity. Now the second approach packs significantly more power than the first.

So when planning your article marketing strategy you should consider what your market would like to know to help them make a better decision. When you achieve this your articles will boost your SEO and win you new customers.

Some Ideas for Articles

Here is a selection of topics and questions that will help make your next article more dynamic. Answer these questions :

  1. The best way to use your products
  2. The ten most common mistakes people make when choosing your service
  3. How to choose a good provider for your service
  4. What is the price range of your product in the market
  5. What’s new in your industry

If you would like to talk through some article marketing ideas then call us on 0845 130 6414 or fill out the contact form and we will respond to your enquiry.

How To Get More Traffic

Wednesday, September 12th, 2012

Without good quality traffic your web site is limited in terms of what it can achieve for your business. If your desire is to grow your business then quality traffic is a vital ingredient. If however you are only interested in a ‘brochure site’, something that portrays your business then you are potentially missing out on a vast amount of what the Internet has to offer. Here at Quintema Ltd our mission is to help you use the Internet to the full potential to help you grow your business.

You may well be asking how do you get more traffic and how do you ensure that the traffic you get is quality? It’s not as though you can go to the newsagents and buy a quality publication. The internet is not quite like that. However, the Internet does provide the most targeted form of traffic that you can find anywhere in the marketing world. The source of this traffic is primarily (but certainly not exclusively) the search engines. When we use the phrase search engine we are not only talking about Google, Yahoo and Bing. We are also talking about Twitter, Facebook, Delicious, Digg and a host of other extremely high traffic sites that have a search facility where your potential customer may be searching right this moment.

People who use print advertising and some of the more traditional forms of offline marketing tend to send your message out to the masses. Good offline marketers are worth their weight in gold as they have a clear understanding of their demographics, geographic and psychographic (what makes people tick) makeup of your target market and they also know precisely how to reach and communicate with them.

The average online marketer is lazy by nature. And the reason why they are lazy is because they can run a Pay Per Click (PPC) campaign and let the right prospects come directly to them. Once they have managed to work out the combination of keywords and website message that generate sales, they literally have a license to make money! This is one of the reasons why Google is one of the richest companies on the planet.

So driving more traffic to your website is all about finding out what key words or key phrases drive the type of person that is going to make an enquiry or purchase your offering. Once you have worked out what works you can then do the following:

  1. Spend as much as you can on PPC
  2. Spend as much as you can optimising your web site for the organic rankings. More about Pay Per Click – PPC and Search Engine Optimisation SEO later on.

Here at Quintema Ltd we have refined our approach to traffic over the years. We have worked with mass traffic strategies and also niche traffic strategies and we are confident that regardless of your industry we can work with you to ensure that you get more of the right balance of traffic that is going to make a difference to your business.

There is no silver bullet, but there are well thought out structured techniques that enable us to locate those optimal sources of traffic that can literally drive an obscene amount of highly qualified prospects rushing directly to your website eager to bite off at any bait that you put out.

Quite a claim really!

Pay Per Lead – Lead Generation Service

Wednesday, September 12th, 2012

When it comes to running your business, keeping a tight check on your cash flow is vital to your success. To make any business successful you need sales and the way to get to the sale is from the lead. From the enquiry.

Generating enquiries for any business is the goal but it can be difficult and takes time.

We appreciate that and for those businesses that are already generating leads, but need to ramp up to the next tier, we offer a pay per lead service.

How Our Pay Per Lead Service Works

Scenario 1 – Need More Leads

If you have a business and you already have a website, and you know that it generates leads, then we guarantee that we can improve the amount of leads that you generate. In this scenario we can work on a cost per lead basis.

This will typically be for Google Adwords leads or SEO leads where the user fills out a contact submission form every time they are interested in your service. You may already spend your Google budget but need more leads. Our knowledge of Google Adwords PPC and SEO has enabled us to cut many Google Adwords budgets by 50% without impacting the overall number of leads. We offer either a 100% money back guarantee if we charge for the service, or we receive a cost per lead for all additional leads generated.

Scenario 2 – No Leads At Present

On the other hand you may have no online infrastructure whatsoever, or nothing that works, and you want to buy leads. In this case, we can build you the necessary required to get you going. This will include a website and the online marketing campaigns required to generate leads.

Once your are generating leads you can simply Pay Per Lead and we continue our work on your account.

Scenario 3 – Need an Online Partner

You may have a great idea that you have already invested some money in. You know it works because you have seen the results through sales. You don’t have the budget to pay an online business to do all the work required over the next few months but you want a partner that you can only pay on a per lead or per sale basis.

If your idea is good and we like it then we will be prepared to make you an offer to help make your idea a success.

If you are interested in any of our Pay Per Lead services then please fill out a contact form and we will respond to your enquiry.

Keyword Tracking

Wednesday, September 12th, 2012

The same can be said for the keywords that your visitors use to arrive at your web site. This represents your secret treasure check – but you need the key and the knowledge to be able to unlock it. To unlock the potential locked in your vault you need to know what keywords are converting into the actions you desire and which are not. Especially if you are spending money on PPC or have any plans at all to optimise your website better search engine rankings.

You will need to set up conversion measuring tools and goals to track key words and key phrases to positive actions. Positive actions are things like, sign up to your marketing emails, filling out a quote form, downloading a brochure of PDF document or making a sale.

Conversion and goal tracking are both achievable with Google tools and they will help you to track and measure the effectiveness of specific keywords that your prospects are typing in to arrive at your web site. Using carefully configured conversion tracking methods is the only way possible to even start to dominate your sector – and may also be the only way to ensure that you are running a profitable campaign online.

Here is an example:

Imagine that you sell green fluffy bunnies. You spend an equal amount of money on the following five terms:

  1. Green Fluffy Bunnies
  2. Green Children Toys
  3. Fluffy Children Toys
  4. Fluffy Green Toys
  5. Green Fluffy Toys

Now, let’s just say that after detailed tracking and analysis you discover that you sell, or generate leads in the following proportions:

  1. 8% Green Fluffy Bunnies
  2. 11% Green Children Toys
  3. 5% Fluffy Children Toys
  4. 69% Fluffy Green Toys
  5. 7% Green Fluffy Toys

Imagine what would happen to your online campaign if you directed all your available budget to Fluffy Green Toys.

Here is what would happen – say you spend £1000 per month and generate 100 leads or sales. This is not unusual. A lead or sale cost you £10 each. If your gross margin before advertising or marketing costs is £5 on each sale you are losing £5 per sale and every month you are losing £500. Now the chances are you’ll continue to lose because business owners just don’t seem go understand loss on the internet and hey, you really love those Fluffy Green Toys and all your child’s friends know that you sell them online. So quitting is just not an option.

So how do we make this profitable?

If you were to divert all your budget to ‘Fluffy Green Toys’ you would sell an extra 4 x 69 items. So instead of selling 100 items for £1000 we would sell 345 items. So it cost £2.89 to make a sale and now we’ve turned a loss making business into a massively profitable business where we make £2.11 profit on every sale.

The only way you can do this is through the right type of tracking and measuring and analysis.

Tracking Your Traffic Sources

Wednesday, September 12th, 2012

Web traffic, like highway traffic, generally comes from a number of different directions – or in this case sources. Typical sources are Google, Yahoo, Bing, Referral sites, Direct sources, article directories, forums, social media sites, bookmarking sites, blogs and so on. So your goal must be to determine what sources are more successful than others and where you should be putting your focus and financial investment. The truth is the only way you can find this out is by tracking and measuring each traffic channel and analysing the results.

Tracking & Measuring

Wednesday, September 12th, 2012

For most people just having a web site that generates some type of sale of manages to work at lead generation is usually good enough. You probably make more money than you spend – so overall you’re happy.

But how do you move onto the next level? When you want to generate more leads or make more sales you simply increase the amount that you spend online, right? We’ll some of the time that works but not all the time. The truth is that only a small handful of the traffic sources and keywords actually make you any money at all. So at least 75 percent of all your online spend is wasted.

Mostly this isn’t something worth worrying about – but as marketing professionals it is important for us to understand what works and what doesn’t. And the reason why we need to know is because someday you’ll want more. Someday you will want to either increase your sales online or venture more offline in terms of newspaper advertising or direct mail of some type. When you get to this point you absolutely need to know exactly what works.

So when you come to offline marketing, like newspaper of magazine advertising, how do you really know what headline to go with? How do you know what really works and what doesn’t? Well the benefit of the Internet is that you have the ability to track and measure the success of everything you do online. So the right strategies online can help you to achieve massive results offline and thus make your ofline marketing an instant success.

Adding a Blog to your Website – Blogging and SEO

Wednesday, September 12th, 2012

A Blog is a web log of what is happening within your business that may be of interest to a client or prospect. A blog will help to keep your website content changing and dynamic and indicates that something new is happening regularly within your business.

When used effectively a blog will help with Search Engine optimisation – SEO and your social media campaigns.

You can add a blog to your website or you can maintain and external blog. We always prefer to add a blog onto your website as it provides a place where new content can easily be added to keep your site dynamic.

A Blog is an important part of the SEO mix. The benefits that a Blog provides are as follows:

  1. Adds new content to your site on a regular basis
  2. Increases the number of pages on your website
  3. Enables your content (blog entries) to get distributed throughout the internet to help with inbound links
  4. Helps create internal links that direct users to your most important pages
  5. Tells people about your business, what’s happening, what’s new and what you want them to know as well as stimulates social media activity

So a blog is an essential part of your website but there are still a few technical questions that you may have.

We have set-up and maintain hundreds of blogs for our clients. Every website that we build automatically has a blog attached to it – such is the importance of blogging for SEO purposes.

Some technical questions about blogs

  • What software should you use for your blog?
  • Where should you set it up, on your site, off your site, as a sub domain?
  • What plug-ins do you need?
  • What about design, should you pay particular attention to design?
  • How should it be configured for best use?
  • Can you link it to your social media channels?

There are many other questions that you need to answer when implementing a Blog as part of your SEO strategy. We can go through this process with you and implement a blog for you – to get you up and running. Call 0845 130 6414 to talk through your requirements or fill out the contact form and we will respond to your enquiry.