Internet Marketing Strategies That Work
In today’s economy, if you are not actively working to grow your business then you will be fighting for your very survival. Your competitors are moving into your market space trying to steal your clients and snap up all new prospects.
It’s an established fact that 92% of all prospects use the Internet before making an active buying decision.
When they’re searching the net they will either find you - or your competition. To grow your business you need to be found!
Being found on the Internet is a lot easier that you think. But it won’t just happen by itself. It takes knowledge, effort, action and a coordinated strategy to achieve the right kind of online exposure.
As the caption below shows - having a website is great - in fact it is a mandatory requirement for any serious business - but without the work required to ensure that your website is visible, it won’t make a blind bit of difference.
A valid Internet Marketing strategy is the only solution
Definition: Internet Marketing - promoting your business on the Internet to generate leads and sales. [Quintema Ltd 2012]
If you are thinking of promoting your business on the Internet and want to talk to someone about your requirements and any aspect of Internet marketing then call now on 0845 130 6414 - or fill out the contact form and we will answer your enquiry.
There are many components of Internet Marketing, all of which enable you to promote your business online to help generate leads and sales.
Pay Per Click
Pay Per Click, PPC, is the most targeted form of advertising there is online. There are alternatives, but if you want to drive targeted prospects direct to your website, today, then this is the mechanism you need to use. But beware - Google has made it very easy for you to spend your money. All good financial advice starts by talking to an expect - and investing in PPC is no different. If you want to find out more about PPC and how it can benefit your business then fill out a PPC contact form or call us on 0845 130 6414. To find out more about PPC in general read our Pay Per Click, PPC page.
Search Engine Optimisation
Search Engine Optimisation SEO, is all about getting your business shown on the first page of Google. There is a finite amount of ‘web real estate’, so getting you to the first page means moving someone else off.
With SEO there are no guarantees. Anyone who says they can guarantee you first page ranking in a week, or a month is simply not being honest. There are things that you can do on a consistent basis that will have a positive impact on helping you to move your way up the rankings toward page 1. These are not as strange as you might think.
To talk through your SEO requirements call us on 0845 130 6414, or complete the SEO contact form here and we will respond to your enquiry. If you want to find out more about SEO, then read our Search Engine Optimisation SEO page.
The role Social Media plays in Internet Marketing is huge but still in its infancy. Social Media enables you to engage with your prospects and customers in an environment that makes your company more accessible. Used correctly it can help you to generate more business, become better known and ignite your entire marketing initiative - as well as boost your SEO rankings.
The main Social Media platforms for most businesses are Facebook, Twitter, LinkedIn, YouTube and Pinterest.
Depending on your business sector, or niche, there are others that may be of interest to you. Using Social Media wisely will enhance almost everything you do online.
Whatever your business objectives, the best starting point is to talk to people who can understand your business and show you how to achieve your marketing objectives. If anyone can, Quintema can!